TAB RETAIL
During my time with ThoughtFull Design in Auckland, I contributed to a project team collaborating with AND architects to design a branded hospitality venue for TAB New Zealand during their rebranding process.
In the early stages of this project, my role involved gathering design references based on client briefing and feedback, and collaborating with our team to produce a concept for the venue's experience.
As the project progressed we began to create concepts for branded elements in the space. I was focussed on creating and iterating on CAD models of various signage concepts, we then used these models as a foundation for early concept visualisations.
More detailed renders from AND allowed us to create higher fidelity representations of these concepts in-situ.
These ranged from signage to branded content displays, furniture, themed feature walls, and application of brand colour.
See below a walkaround of the space as of May 2024, shortly before the venue's opening.