One of New Zealand's most well-known and respected youth development organisations, the Spirit of Adventure Trust, approached ThoughtFull Design with the challenge of amplifying their impact.
I was involved with this project during the discovery phase. My role began with research and analysis of youth development programmes around the world, particularly sail-training initiatives and what makes them so effective.
As the team progressed, we began the fieldwork stage of the project, recruiting and conducting interviews with recent trainees, crew, staff, donors, and alumni. These were done via one-on-one interviews as well as online video logs. We created a comprehensive picture of what an experience with the Spirit of Adventure Trust is like, and the transformation which trainees have the opportunity to go through.
The data we collected was then synthesised in order to reveal and define opportunity areas for development and refinement for the Trust and their programme
